As business ownership continues to shift, the demand for support roles like Online Business Managers (OBM) and Virtual Assistants (VA) has surged. While both OBMs and VAs are helpful for managing day-to-day business tasks, they have distinct roles and benefits. Let’s explore the differences between an online business manager vs. virtual assistant. That way, you can decide which is the right fit for your business!
What is an Online Business Manager (OBM)?
An Online Business Manager is a strategic partner for business owners. We oversee your operations, project management, and/or team management. An OBM steps into a leadership role. We ensure that your business runs smoothly while freeing you up to focus on growth and vision.
Key responsibilities of an OBM include:
- Project Management: OBMs create detailed project plans, delegate tasks, and ensure that all deadlines are met. We oversee the entire process to make sure projects are completed efficiently.
- Operations Management: An OBM designs and implements systems that streamline operations and improve workflow, making the business more efficient.
- Team Management: OBMs often manage teams, taking responsibility for onboarding, training, and handling performance reviews. We ensure team members are aligned with the business’s goals.
- Strategy and Growth: An OBM collaborates with business owners to create long-term strategies, set goals, and help drive business growth.
Essentially, an OBM takes on a management role. We focus on the “big picture” strategy of your business. We are a crucial piece when a business is scaling and needs someone to oversee and optimize its operations.
Ready to hire an OBM for your business? Inquire with me today.
What is a Virtual Assistant (VA)?
A Virtual Assistant provides administrative support to business owners but usually works in a more task-oriented capacity. While a VA is great at handling routine tasks and taking specific directions, they typically do not manage teams or projects at a high level. Their role is more focused on execution rather than strategy.
Key responsibilities of a VA include:
- Administrative Tasks: VAs handle tasks such as answering emails, scheduling meetings, data entry, and managing calendars.
- Social Media Management: VAs can assist with scheduling social media posts, responding to comments, and managing online communities.
- Customer Support: VAs can manage customer inquiries, process orders, and handle general customer service needs.
- Basic Marketing Tasks: VAs can assist with email marketing, blog post formatting, and other day-to-day marketing tasks, but they typically won’t lead campaigns or make strategic decisions.
VAs are excellent for handling repetitive, administrative tasks that can be delegated to free up time for business owners.
Online Business Manager vs. Virtual Assistant: Pricing Differences
When it comes to pricing, OBMs and VAs differ significantly due to the scope and complexity of their roles. OBMs typically charge higher rates because of their strategic involvement in the business. Their expertise in managing operations, leading teams, and driving growth often comes with rates ranging from $50 to $100+ per hour, depending on their experience and the specific needs of the business. On the other hand, VAs are generally more inexpensive, with rates typically falling between $15 to $40 per hour, as their tasks are more administrative and execution-focused. The pricing difference reflects the OBM’s leadership role and the higher-level responsibilities they take on compared to the more task-based work of a VA. Consider the true value of this added team member to your business!
Which One is Right for Your Business?
If you’re a small business owner or entrepreneur who needs help managing tasks like email management, scheduling, and basic social media posting, a Virtual Assistant could be the perfect fit for you. They can take on routine tasks that free up your time without requiring high-level management.
However, if your business is scaling, and you need someone to manage projects, streamline operations, and lead your team, an Online Business Manager is the right choice. OBMs bring a higher level of responsibility and are suited to businesses looking to grow or that need more structured operations.
In conclusion, while both VAs and OBMs are valuable assets, the key difference is in the scope of their roles. Understanding these differences can help you choose the right support for your business, ensuring that your business runs efficiently while you focus on growth.
Ready to hire an OBM for your business? Inquire with me today.
